Kia Sportage: Information on Data Processing

Personal data processed by the eCall in-vehicle system must be handled in accordance with the personal-data protection requirements set out in Directives 95/46/EC (1) and 2002/58/EC (2) of the European Parliament and of the Council. In particular, processing must be necessary to protect the vital interests of individuals, in accordance with Article 7(d) of Directive 95/46/EC (3).

Such data processing is strictly limited to handling the emergency eCall to the single European emergency number.

Types of Data and Their Recipients

The eCall in-vehicle system may collect and process only the following data:

• Vehicle Identification Number (VIN).
• Vehicle category: passenger vehicle or light commercial vehicle.
• Vehicle propulsion energy storage type: petrol, diesel, CNG, LPG, electric, or hydrogen.
• The vehicle’s last three locations and its direction of travel.
• A log recording automatic system activation and its timestamp.
• Additional data, if applicable: not applicable.

Data processed by the eCall in-vehicle system is sent to the relevant Public Safety Answering Point (PSAP). The public authorities in each country designate the PSAPs responsible for first receiving and handling eCalls to the single European emergency number within their territory. Additional information, if available: not applicable.

1. Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (OJ L 281, 23.11.1995, p. 31).
2. Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector (Directive on privacy and electronic communications) (OJ L 201, 31.7.2002, p. 37).
3. Directive 95/46/EC was repealed by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) (OJ L 119, 4.5.2016, p. 1). The Regulation has applied since 25 May 2018.

Arrangements for Data Processing

The Kia Sportage eCall in-vehicle system is designed so that data stored in its memory cannot be accessed from outside the system before an eCall is triggered. Additional remarks, if any: not applicable.

During normal operation, the eCall in-vehicle system is designed not to be traceable and not to enable continuous tracking. Additional remarks, if any: not applicable.

Data in the system’s internal memory is automatically and continuously deleted.

For normal system operation, vehicle location data is continually overwritten in the internal memory. As a result, the system retains no more than the vehicle’s three most recent locations.

The eCall activity log is retained only for as long as necessary to handle the emergency call and never for more than 13 hours after the emergency eCall is initiated. Additional remarks, if any: not applicable.

How Data Subjects Can Exercise Their Rights

The data subject, who is the vehicle owner, has the right to access their data and, where appropriate, request its correction, deletion, or blocking if it has been processed in a way that does not comply with Directive 95/46/EC. Any third party to whom the data has been disclosed must be notified of a correction, deletion, or blocking carried out in accordance with that Directive, unless notification is impossible or would require disproportionate effort.

The data subject may lodge a complaint with the competent data protection authority if they believe their rights have been infringed through the processing of their personal data.

Contact details for the service responsible for handling access requests, if available: not applicable.

Description of the eCall In-Vehicle System

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Pan-European eCall System

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